We are in "Beta" and that essentially means that our presentation layer, i.e., how we present our services to customers, is not yet finalized. Although our service is rock-solid and functions even better than many other VoIP services whose ads you can see on TV, our goal is to make using the rather technical and complex VoIP paradigm as simple as using grandma's phone. While in Beta, we do not seriously advertise and we are not making a profit - we provide services at cost. We may occasionally advertise in order to compare the impact of various strategies and the return on investment in such services, yet our client base is formed almost exclusively of people who have specifically searched for excellent service without compromising quality. We pay taxes on the services we resell and our pricing includes this cost, which others may charge separately or may not collect at all. Additionally, we incur webhosting and domain hosting costs. We do not get our telephony services for free, we get them from an upstream provider. Our markup reflects taxes, PayPal and conversion rate charges as well as domain and webhosting costs. While in Beta, we do not charge for our time. We often end up selling at a loss. We will consider ourselves to be out of the Beta stage once we are satisfied that our service is sufficiently easy to use, at a cost that compares favorably to our competition and / or we have a special and in-demand feature or service that very few competitors or nobody else can provide. |
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